Because we value relationships over paychecks
and curate strategies that lead to success

Over 300 million in closed deals and more than a decade in hospitality advisory. Apex is built on the foundation of a legal education; the strategies we recommend are clear and unbiased. We are consistent in our approach and understand both the business of hotel operation and the underlying real property.

We are structured and systematic match makers. We share deals internally to make sure you get the most market exposure possible. We also have an open policy to work with outside brokers not affiliated with Apex Lodging Advisors on all of our deals. This ensures we never stand in the way of our client's success.

We build our database on experience and interaction. We still hit the phones, we attend all the major conferences, we keep up on hospitality news, we follow market trends and transactions, and we make sure all these meetings, calls, and impressions stay updated in our database. This allows us to deliver superior knowledge and results in every California market.

We are focused exclusively on hotels in the State of California. Our mastery of this market ensures we don't miss any details when advising you on your hospitality needs. We have an unmatched command for accuracy in evaluating primary, secondary and tertiary markets, predicting hotel values and assessing the health of your business. Our knowledge translates to your power.