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Apex Assessment

BLOGS - APEX LODGING ADVISORS

August 14, 2025

Hotel Industry Update - San Francisco / Bay Area Edition

San Francisco’s hotel market — still the least recovered in America post 2020. — saw renewed investor interest with two notable recent acquisitions. The nearly century-old Mayflower Hotel (99 rooms) near Union Square sold for $9.9M to local investors and lifetime hoteliers, marking its first change in ownership since 1927. The Tilden Hotel (118 rooms) sold for $9.3M, less than 20% of its $48M price from a decade ago. These transactions come as the city’s hospitality secto...
November 10, 2023

Will the new California hospitality market please stand up?

Welcome back to another Installment of the Apex Assessment! I received some incredible feedback from you all in Volume I so let’s keep the train rolling.  The goal of the Apex Assessment is to create open conversation amongst hospitality professionals regarding some of the hottest topics facing hoteliers today.  Again, keep the feedback coming and thank you for reading. So here we are, the year of 2023 has just about come to a close, and it feels like over the past 5 years tryin...